Who Not How

By: Dan Sullivan and Benjamin Hardy

The book Who Not How was written by Dan Sullivan and Benjamin Hardy and was published on October 20, 2020. In this book, you will know that you are looking at your problems incorrectly. And by just seeking for the appropriate people to help you can make all the difference. It will boost your success, happiness, and fulfillment in all areas of your life. 

Entrepreneurs always ask the wrong questions. If there’s a new project, they will ask how they can do that. The right question should be, who can do the project for them. You can come up with a lot of new ideas and collaborations if you think that way. 

You must transition from a How-mentality to a Who-mentality. This is in order to truly flourish and achieve a better level of performance. You’ll find something in focusing on the people you work with rather than trying to do everything yourself. You’ll find that your levels of achievement increase while you get a lot more flexibility. It’s a win-win situation for everyone.

Think “Who Not How” while thinking of a new project or how to take your current project to the next level. This simple shift in perspective has the potential to be a game-changer.


Focusing on the Who-Mentality, you will achieve these 5 benefits:

  1. You will have more time. You’ll have more time to focus on what you’re good at and less time on what you’re subpar at. This is when you’re not trying to figure out ways to squeeze more tasks into your day. Learning from this book will give you more time. 
  2. You’ll have more money. You’ll be less distracted and spend less time on unproductive things. This is if you start engaging other “Whos” to help you achieve your goals. As a result, you’ll have more time to focus on what you’re strong at, what’s productive for you, and what pays well.
  3. You’ll get better Relationships. Start delegating, cooperating, and collaborating with more strategic partners.  You’ll then find mentors who can help you advance. You’ll have more confidence because you’ll be working with more capable individuals. Collaboration with world-class partners may bring you, your products, and your services to places you never imagined.
  4. You will have a greater sense of purpose. Do not waste time, energy, and resources on things you’re not very good at. You can devote more of your time, energy, and resources to making an effect as you see fit. Because you’ll have more confidence and a larger vision. You’ll be able to conceive new goals and make them a reality. You have the option of pursuing your aspirations rather than spinning your wheels.

About the Authors

Dan Sullivan is the world’s foremost expert on entrepreneurship. He has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach®. It was the leading entrepreneurial coaching program in the world. He is also the author of more than 50 publications on entrepreneurial success. Over the past 30+ years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs.

Dr. Benjamin Hardy is an organizational psychologist. He is the best-selling author of Willpower Doesn’t Work and Personality Isn’t Permanent. His blogs have been read by more than 100 million people. They were also featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He is a regular contributor to Inc. and Psychology Today and from 2015 to 2018, he was the #1 writer—in the world—on Medium.com. He and his wife, Lauren, adopted three children through the foster system. It was in February 2018 and, one month later, Lauren became pregnant with twins. They were born in December 2018. They live in Orlando.

Source: Who Not How

You might also enjoy

Deep Work

Back to all By: Cal Newport Cal Newport‘s book Deep

Books by the Author

Books by Dan Sullivan:

  • Zooming Ahead: Transporting yourself anywhere you want without any of the bother of travel.
  • The 25-Year Framework: Your 21st-century entrepreneurial mindset for continually slowing down time while speeding up your progress over a 25-year period 
  • Total Cash Confidence: You magically bypass the anxious uncertainty of low-profit competition.
  • The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past
  • The ABC Model Breakthrough: Shifting your time into activities that fascinate and motivate you.
  • Always Be The Buyer: Attracting other people’s highest commitment to your biggest and best standards
  • Deep D.O.S. Innovation: Create unique value for your clients by helping them transform their dangers, opportunities, and strengths.
  • Simplifier-Multiplier Collaboration: Identify your fundamental value-creation activity and discover a world of collaboration opportunities.
  • Who do you want to be a hero to?
  • The 80% Approach
  • Free Zone Frontier: Achieving competition-free growth and profit
  • $15-Trillion Free Zone: Your game plan for joining our collaborative entrepreneurial community that will create $15 trillion in combined annual revenue in 2044.
  • Never Own Anything That Eats While You Sleep 
  • Quotable 10x
  • Unique Process Advisors 
  • The Quotable Dan Sullivan
  • The Advisor Century: Value Creation in an Entrepreneurial Society 
  • Industry Transformers
  • Crazy America


Books by Dr. Benjamin Hardy

  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 
  • The 4 C’s Formula: Your building blocks of growth: commitment, courage, capability, and confidence. 
  • The Self-Managing Company: Freeing yourself up from everything that prevents you from creating a 10x bigger future.
  • Official Google Cloud Certified Professional Data Engineer Study Guide
  • My Plan For Living To 156: Imaginatively extend your lifetime to transform how you live in the present 
  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
  • Personality Isn’t Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story
  • Willpower Doesn’t Work: Discover the Hidden Keys to Success
  • The Gap and The Gain: The High Achievers’ Guide to Happiness, Confidence, and Success 
  • How to Consciously Design Your Ideal Future
  • Slipstream Time Hacking: How to Cheat Time, Live More, And Enhance Happiness
  • Frag nicht wie – frag wer!: Für jede Aufgabe die besten Mitarbeiter finden und einsetzen (German Edition)

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *